Resources
Practical guides, checklists, templates, and more. All designed to help you at every stage of your DPC journey.
Explore DPC
Understand what DPC is, how it works, and whether it's right for you
- What is Direct Primary Care? Learn about Direct Primary Care (DPC), how it works, and its benefits for patients and physicians.
- Do DPC Physicians Get Overwhelmed? What about being on call 24/7? Learn about the realities of being a DPC physician - it's better than you might imagine!
- DPC: Common Misconceptions Debunking common myths and misconceptions about Direct Primary Care
- Is DPC Right for Me? An honest look at practicing Direct Primary Care — as a clinic owner or as an employed physician — including the freedoms, the trade-offs, and the common critiques.
- Opting Out of Medicare What opting out of Medicare means for a DPC physician, when it's required, how to do it as a participating or non-participating provider, and example affidavit and private contract language.
- How to get started in DPC Getting started with your own DPC practice isn't as hard as it seems. Here's what you need to get started - in very little time!
Plan Your Practice
Prepare your business plan, pricing model, and legal foundations
- Order of Business: Getting Started Quickly A practical, step-by-step order of operations for setting up your DPC practice — from brainstorming a business name to opening a business bank account and credit card.
- Business Planning Guide A simple guide to setting up your direct care practice
- What Business Structure Should I Use? PLLC, LLC, or S-Corp? A plain-English look at how to structure your Direct Primary Care practice for liability protection and tax efficiency — and when each option makes sense.
- DPC Branding Guide: Create Your Direct Primary Care Practice Logo on a Budget Learn how to create professional branding and logo design for your Direct Primary Care practice without overspending. Practical strategies, cost breakdowns, and design principles for new DPC practices.
- Naming Your Clinic: A Practical Guide for DPC Physicians How to name your Direct Primary Care clinic without the stress — brainstorming approaches, choosing a domain, researching conflicts, and why you can always change it later.
- Physician Perspective: DPC & Insurance How a DPC clinician actually deals with insurance — why hybrid billing is a trap, referring as an out-of-network provider, workers compensation, Medicare, and Medicaid.
- Patient Perspective: DPC & Insurance A practical rundown of how Direct Primary Care pairs with insurance, Medicaid, Medicare, employer plans, health sharing — or nothing at all.
Launch Your Practice
Set up your practice, onboard patients, and handle compliance
- The DPC Pre-Launch Checklist A practical pre-launch checklist for opening your Direct Primary Care practice — communication, member forms, technology, supplies, and member care essentials for your first week.
- Building a Website that Works Your DPC website has one job: turning visitors into patients. A section-by-section guide to building a website that actually converts, using the StoryBrand framework.
- Finding Great Specialists for Your DPC Members When opening your DPC clinic, you want a network of specialists ready to go for your members. Here are some tips on how to set up those meetings and get the best available options for your members.
- Security & Compliance for DPC Practices Essential security and compliance requirements for Direct Primary Care practices, including HIPAA compliance, data protection, and legal considerations.
Grow Your Practice
Scale your panel, optimize operations, and expand services
- Word of Mouth Marketing: The Basics Word of mouth marketing is the most effective way to grow your DPC practice — but it doesn't happen by accident. Here's how to be intentional about earning it.
- Selling the Essentials: Sales for Direct Care Physicians Growing your Direct Care practice means doing sales — but not the pushy kind. Here's how to talk about your services in a way that connects the right people with the care they've been looking for.
- How Fast Can I Grow? How fast should a new DPC practice grow? Realistic membership targets for your first months and beyond — plus how to manage high-growth seasons without sacrificing the member experience.
- Choosing the right members for your practice Not every patient is a good fit for your DPC practice. Here's how to define your ideal patient panel, set boundaries, and filter for the members you actually want.